GrueneType
Redesign of the corporate display typeface for Bündnis 90/Die Grünen
(German Green Party). The typeface addresses technical errors and
strengthens the party’s visual identity, aligning with how they
intend to be seen: clear in communication, yet warm and human.
The redesign draws inspiration from handwritten protest signs
and classical 20th-century sans serif typefaces, carrying their
warmth and organic gestures in subtle flaring at stroke endings,
airy counters and soft curves.
In collaboration with
Rosalie Wagner
for the font engineering.
Client side: Max Heinemann, Elias
Keilhauer.
Style Overview
